Defining Vision, Values and Strategy for Your Business

Many growing businesses struggle with three well-known concepts that are commonly confused and misunderstood: vision, values and strategy.  Business-building entrepreneurs often talk about their vision in the same context as strategy and values.  But they are separate and distinct things that – if improperly mixed – can sabotage the very goals they seek to articulate.  Think [...]

Earning Social Currency for Your Small Business

In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success.  In short, social currency is what your business earns when customers and prospects share information about your business via social media. That might be a simple thought, recommendation, review, blog post, tweet, [...]

Social Media Marketing on Main Street is Skyrocketing

The revolution has officially begun. Local business owners – once skeptical about the business and marketing benefits of social media – are going social in record numbers. “To them it’s the Holy Grail,” says Kip Cassino, Executive VP at Borrell Associates and author of the just-released research report “Main Street Goes Social.” According to Cassino, [...]

10 Small Business Predictions for 2012

Technology shapes how small businesses survive and thrive, and 2012 will see record numbers of small businesses harness the power of technology and especially new online productivity tools to grow their businesses. Jerry Nettuno, founder and CEO of Schedulicity, which is one of those online tools, shares his small business predictions for 2012:  1.      Daily [...]

7 Ways to Reinvent your Business for Bigger Profits

For small business owners, there’s a “new normal” out there, and it doesn’t look a whole lot like the old normal.  If your business seems to be on a treadmill of too much debt, too many operating expenses and too little growth, it may be time to take “lean and mean” to a new level. [...]

6 Essentials for Negotiating a Good Deal

Success for a small business (and especially those selling business to business) often hinges on striking good agreements and deals – with clients, customers, vendors, employees or others. So just what are the secrets to masterful deal making? Here are six negotiation essentials that apply to any size business or deal, from Arthur Wylie, author [...]

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  • 10 Reasons you need Facebook for Business

    10 Reasons you need Facebook for Business

    When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon [...]

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