Twitter CEO on What Makes a Great Tweet

Before I get to Twitter CEO Dick Costolo (@dickc), let me tell you about Willy O’Sullivan who owns the Irish pub in my neighborhood. Willy is quite worldly on social media matters and a savvy business person overall, but Twitter confounds him. “I have Twitter, but I have no idea what to do with it,” [...]

10 Social Posting Tips and Traps

One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms.  The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum [...]

Defining Vision, Values and Strategy for Your Business

Many growing businesses struggle with three well-known concepts that are commonly confused and misunderstood: vision, values and strategy.  Business-building entrepreneurs often talk about their vision in the same context as strategy and values.  But they are separate and distinct things that – if improperly mixed – can sabotage the very goals they seek to articulate.  Think [...]

Earning Social Currency for Your Small Business

In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success.  In short, social currency is what your business earns when customers and prospects share information about your business via social media. That might be a simple thought, recommendation, review, blog post, tweet, [...]

Social Media Marketing on Main Street is Skyrocketing

The revolution has officially begun. Local business owners – once skeptical about the business and marketing benefits of social media – are going social in record numbers. “To them it’s the Holy Grail,” says Kip Cassino, Executive VP at Borrell Associates and author of the just-released research report “Main Street Goes Social.” According to Cassino, [...]

10 Small Business Predictions for 2012

Technology shapes how small businesses survive and thrive, and 2012 will see record numbers of small businesses harness the power of technology and especially new online productivity tools to grow their businesses. Jerry Nettuno, founder and CEO of Schedulicity, which is one of those online tools, shares his small business predictions for 2012:  1.      Daily [...]

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  • How Bundle is Reinventing Local Business Reviews

    How Bundle is Reinventing Local Business Reviews

    Customer online reviews are a flawed device and the rapid proliferation of review sites has long worried local businesses over the potential for abuse and inaccuracy.  But a new service called Bundle aims to reinvent the online review.  By tracking actual consumer spending patterns – what people buy, where they buy it and how often [...]

  • Use a Tweet Tease to Boost Response on Twitter

    TV and print news organizations are adept at using “teasers” to entice interest in a particular story to get readers or viewers to click or tune in. And when you tweet for yourself or your local business, you should aspire to do the same. The result will be a higher headcount of people who read, [...]

  • How to Know if Facebook is Right for Your Business

    How to Know if Facebook is Right for Your Business

    The rash of publicity over Facebook’s public stock offering has even more business owners thinking about social media. Indeed, many small businesses are having great success promoting themselves on Facebook. But anyone who’s ever set up and managed a social media account knows that the time drain can be huge.  Busy local business owners don’t [...]

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