The tried-and-true “Buy 10 get 1 free” loyalty card is being replaced by a new service called Stampt that lets retailers move their loyalty reward programs from paper cards to a smart phone application. Stampt, which has just rolled out nationally, provides local merchants a more effective way to increase customer loyalty and stimulate more purchases.
Small businesses in San Francisco, Cincinnati, Chicago, and New York are already using Stampt, including restaurants, yoga studios, coffee shops, yogurt and ice cream stores, delicatessens, dry cleaners, auto repair shops and others. The service will now be available coast to coast, and offers quick and easy sign-up. Each merchant card and offer is unique and branded for that merchant. Some sample offers include:
- Buy 7 coffee drinks, Get 1 Free
- Make 5 purchases over $10, Get a $15 gift card
- Buy 7 yoga sessions, Get 1 Free
Digital “cards” will reinvent customer loyalty for local business by making it mobile and social. It’s more convenient and effect, and eliminates the problem of lost and forgotten cards. Business owners can also benefit from improved customer interactions and insights into how loyalty programs are used, now captured digitally. You’ll finally get a better handle on the impact of your loyalty program. Plus, consumers love it because the app lets them build loyalty at more places, more often, without the nuisance of paper cards.
How it Works: Consumers pull out their smart phone at the point of sale and scan a Stampt “Quick Scan Card” that the merchant places near the register. The system records the visit and reward-eligible purchase, and stamps the customer’s digital card. Getting “Stampt” for the purchase is fast and easy. It’s a perpetual incentive program that motivates consumers to use the service regularly. Stampt is super easy to set-up and use, requiring zero systems integration and perhaps three minutes of training for store clerks.
Special offers and announcements: Local businesses can also use the platform to offer news and special offers directly to customers who can see (and react) to offers within 15 minutes.
Social interaction: Customers can also post their Stampt activity to Facebook and Twitter, allowing their friends and followers to see where they’re earning rewards.
Information reporting: Participating merchants receive reports showing helpful information that’s impossible to get with paper cards, including these key metrics:
- The number of active card holders
- How frequently customers purchase
- How recently they’ve visited
- Most visited times of the day
- What products and services customers are buying.
Business owners can use this information in direct marketing campaigns through Stampt.
Getting Started: Any retailer, of any size, in any location, can use this free customer loyalty service. Merchants simply visit Stampt.com and fill out a short registration form. You can then specify the type of loyalty reward program you want to offer (buy 10 get-one-free; buy five get 20 percent off; buy one get 50 percent off; etc.). Participating merchants also receive a kit with posters, a window sticker, and the Stampt “Quick Scan Card” that is placed near the register.
To learn more and sign up for a free merchant kit or download the app visit www.Stampt.com.
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About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.