Author Archive for Daniel Kehrer
Daniel Kehrer, founder of BizBest, is a leading small business expert who has started four businesses, written 7 business books and delivered quality advice and information to business owners for over 20 years. He has been Editor-in-Chief of Business.com, creator of What Works for Business and Business.com ShortList, and a business columnist, author and media entrepreneur in New York, Washington, DC and Los Angeles.
7 Keys to Becoming a Business Superstar
Some businesses – and business owners – just seem irresistible. They’re the ones earning the highest fees who rarely seem to go searching for clients and customers because clients come to them. How does this happen? It’s not an isolated phenomenon. These kinds of “bankable” businesses exist in almost every industry, says Andrew Sobel, co-author [...]
6 Surprising Truths About Business Growth
All growth is good. Bigger is better. All businesses must either grow or die. Most business owners accept those business axioms. Unfortunately, they’re wrong. “At best those beliefs are half-truths and at worst they’re pure fiction,” says Ed Hess, a business professor at the University of Virginia and author of the new book Grow to [...]
6 Strategy Secrets for Small Business
Strategy is strange. It’s one of the most talked-about concepts in business – yet one of the least understood. Corporate titans tout “strategies” of infinite variety every day; never mind that most are not strategies at all. At best, many are simply sets of goals. At worst, they are recipes for disaster or perpetuated mediocrity. [...]
10 Ways to Tap Twitter for Leads
Slowly but surely, many business owners are realizing that Twitter is a terrific (and free) tool for a variety of business purposes, including marketing, customer service, branding and PR and generating leads. Those who use it effectively are generating traffic for their websites, building networks and getting closer to their customers. Using Twitter specifically to [...]
3 Deadly QR Code Miscues and How to Fix Them
Quick Response (QR) codes are turning up more frequently in small business advertising and marketing materials, including posters, business cards, packaging, drink coasters and you name it. But unless local businesses use them properly, QR codes are wasting your time. But few businesses are using QR codes in a way that lets them track their [...]
6 Things that Growing Small Businesses Do Right
What sets growing businesses apart from their small biz brothers and sisters whose revenues are flat or falling? The Guardian Life Small Business Research Institute wanted to find out so it commissioned a study to compare what owners of small firms with rising 2011 revenues did differently than their counterparts at businesses with flat or [...]
10 Questions to Defuse Discount Requests
Today, more than ever before, small business owners of all types are hearing four potentially dangerous words from clients and customers: “I need a discount!” What do you do then? Many businesses already have an established yes or no answer. But if your past response to discount requests has been to fire back a firm [...]
10 Small Business Tips and Tactics for Pinterest
Pinterest – the hot new social media network – is starting to catch the eye of many small business owners. And the reason is simple: It’s a great new way to drive traffic to your website and create leads for your business. In fact, the early read on Pinterest is that it’s more effective in [...]
Why Mobile is Bigger than Ever for Small Business
Every day, more and more people are using their mobile devices to go online to find local businesses. Mobile web usage is absolutely exploding. In less than three years, more people will access the Internet via mobile devices than from desktop computers. This shift in consumer behavior has huge upside implications for small businesses. Is [...]
12 Top Tools to Manage Your Social Media Marketing
Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the difference between having time to make social media marketing work for your business or not. Here are [...]
