All Entries in the "BizTech" Category
10 Things Wrong With Your Website
In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more [...]
What You Should Know About Pheed
First off, no whining about yet another social media site – even if it is one that gives you a way to directly make money from it (assuming you have content or clout that people will pay for). Here are the basics: Pheed is a new social platform created by a group of tech and [...]
12 Digital Trends That Will Rock Small Business
The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of today’s 12 key digital trends with the greatest potential impact (for updates, follow us on Twitter @140Main or visit BizBest): 1. Shrinking Space for Search Results [...]
10 Reasons to Consider Google Apps for Business
If you run a business and still think of Google only for search and AdWords, you may be missing something that could help your business work smarter and cheaper. The search giant is really a softy when it comes to small business, and has been working to woo biz owners and startups into its Google [...]
Best App to Record Calls on a Smart Phone
If you or your business ever need to record phone calls from an iPhone or other smart phone, filtering the options for doing so can be frustrating. Trust me. I just did it. But with help from my Stanford-student son, we came up with a clear winner that’s low-cost, easy to setup and use, and [...]
A 10-Step Facebook Cheat Sheet for Biz Owners
Despite its massive reach and wide adoption, Facebook remains baffling to many business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales. To Facebook’s credit, that’s starting to change as they provide more and better tools top help small [...]
5 Mobile Marketing Tips and Trends for 2013
As mobile device usage continues to soar (including smart phones, tablets and mini-tablets), business owners should plan to tap this trend in 2013. According to a “Mobile Path to Purchase” study conducted by Nielsen, one of the top uses of mobile devices by consumers is finding and calling local businesses, and accessing map and driving [...]
3 Deadly QR Code Miscues and How to Fix Them
Quick Response (QR) codes are turning up more frequently in small business advertising and marketing materials, including posters, business cards, packaging, drink coasters and you name it. But unless local businesses use them properly, QR codes are wasting your time. But few businesses are using QR codes in a way that lets them track their [...]
12 Top Tools to Manage Your Social Media Marketing
Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the difference between having time to make social media marketing work for your business or not. Here are [...]
10 Small Business Predictions for 2012
Technology shapes how small businesses survive and thrive, and 2012 will see record numbers of small businesses harness the power of technology and especially new online productivity tools to grow their businesses. Jerry Nettuno, founder and CEO of Schedulicity, which is one of those online tools, shares his small business predictions for 2012: 1. Daily [...]
