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5 Mobile Marketing Tips and Trends for 2013

5 Mobile Marketing Tips and Trends for 2013

As mobile device usage continues to soar (including smart phones, tablets and mini-tablets), business owners should plan to tap this trend in 2013.  According to a “Mobile Path to Purchase” study conducted by Nielsen, one of the top uses of mobile devices by consumers is finding and calling local businesses, and accessing map and driving […]

3 Deadly QR Code Miscues and How to Fix Them

3 Deadly QR Code Miscues and How to Fix Them

Quick Response (QR) codes are turning up more frequently in small business advertising and marketing materials, including posters, business cards, packaging, drink coasters and you name it. But unless local businesses use them properly, QR codes are wasting your time.  But few businesses are using QR codes in a way that lets them track their […]

12 Top Tools to Manage Your Social Media Marketing

12 Top Tools to Manage Your Social Media Marketing

Small business owners who are successful at marketing through social media often have help from a growing arsenal of time-saving tools and services that make it easier and more effective. Taking advantage of these tools can mean the difference between having time to make social media marketing work for your business or not. Here are […]

10 Small Business Predictions for 2012

10 Small Business Predictions for 2012

Technology shapes how small businesses survive and thrive, and 2012 will see record numbers of small businesses harness the power of technology and especially new online productivity tools to grow their businesses. Jerry Nettuno, founder and CEO of Schedulicity, which is one of those online tools, shares his small business predictions for 2012:  1.      Daily […]

Inside Tips on Using Google +1 for Business

Inside Tips on Using Google +1 for Business

Right now, Google officials are quietly meeting with corporate partners to enlist support for the much-anticipated business version of Google+, their new social media platform. Soon (they hope), local businesses will be competing to be “+1s” from customers (similar to a “Like” on Facebook).  Here’s a sneak peak at what Google execs are saying: Circles: […]

15 Great Tools and Apps to Grow Your Business

15 Great Tools and Apps to Grow Your Business

One of the great things happening in the digital world these days is the steady parade of helpful applications (apps), web-based tools and online services for small business.  Here’s our shortlist of some of the newest, most interesting or under-the-radar tools, services and apps you should know about: Appbistro (www.appbistro.com) is an app for finding […]

10 Ways to Fight a Growing Computer Security Threat

10 Ways to Fight a Growing Computer Security Threat

I don’t mean to scare you (check that; I actually do mean to scare you), but here’s something you should know:  Small business is now a prime target of hackers and data thieves intent on stealing credit card and other sensitive information. Think you aren’t vulnerable or that it can’t happen to your business?  Think […]

A Digital Replacement for Paper Loyalty Cards

A Digital Replacement for Paper Loyalty Cards

The tried-and-true “Buy 10 get 1 free” loyalty card is being replaced by a new service called Stampt that lets retailers move their loyalty reward programs from paper cards to a smart phone application.  Stampt, which has just rolled out nationally, provides local merchants a more effective way to increase customer loyalty and stimulate more […]

ShopKick is Next Big Thing in Local Social Commerce

ShopKick is Next Big Thing in Local Social Commerce

Remember this name: ShopKick. You’re about to starting seeing a lot more of it. ShopKick is a new mobile application that tracks and rewards customers with points (called KickBucks) just for walking into your store. Think of it as a new digital way to easily drive foot traffic into your location.  Customers earn additional points […]

10 Ways Small Business Uses Google Apps

10 Ways Small Business Uses Google Apps

BizBest has often recommended Google apps (some free; some fee) as great productivity tools that any small business or startup can access quickly and easily, including business email through Gmail, shared online calendars (Google Calendar), documents, spreadsheets and presentations (Google Docs), easy-to-build websites (Google Sites), and many others.   These easy-to-use applications offer dozens of ways […]