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4 Tech Trends that are Changing Small Business

4 Tech Trends that are Changing Small Business

When it comes to using technology, one thing is clear: Small businesses that embrace it are growing faster than those that don’t.  From mobile applications to social media, and cloud computing to data management, “new” ways of doing business centered around technology are taking hold and becoming the norm for millions of small and mid-sized […]

6 Preventive Steps That Could Save Your Business

6 Preventive Steps That Could Save Your Business

In our fast-paced, ever changing business world, the notion of “prevention” – which generally means doing something you don’t absolutely have to do right now – often gets lost or set aside. But with so much riding on how smoothly things run at your business, that ounce of prevention can indeed far outweigh a pound […]

4 Technology Keys to Guiltless Getaways

4 Technology Keys to Guiltless Getaways

It’s an ongoing dilemma for millions of business owners: How to take vacations or other time off and still keep business on track. Not only do Americans take far fewer vacations than workers in other countries (hundreds of millions of vacation days go unused in the U.S. annually), but studies show that business owners take […]

Top 10 Internet Security Tips for Small Business

Top 10 Internet Security Tips for Small Business

High-speed Internet, interconnected mobile, desktop and laptop devices along with web-based tools and digital applications are making small firms more productive than ever.  But all that online speed and efficiency can come at a stiff price if your website, financial information, social media accounts, business or customer data fall victim to cyber thieves or troublemakers. […]

12 Tips for Naming a Business, Brand or Product

12 Tips for Naming a Business, Brand or Product

When it comes to finding a great name for a business, brand, product or service, it really comes down to this:  A good name should make someone smile or nod, not scratch their head in confusion. But this notion, mind you, is not universally held. Many businesses – and the branding agencies they hire to […]

10 Ways to Amp up Loyalty for Your Business

10 Ways to Amp up Loyalty for Your Business

Is customer or employee loyalty lagging at your business these days? Even under the best circumstances it can happen if you take your eye off the ball for even a short while. With so many things to focus on, many business owners sometimes lose sight of just how important customer as well as employee loyalty […]

How to Ring Up More Referrals

How to Ring Up More Referrals

Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement. So it simply makes sense to not only foster more referrals, […]

Why Even Great Marketing Ideas Fail

Why Even Great Marketing Ideas Fail

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. What’s up with that? In most cases […]

8 Keys to Re-energizing Your Business

8 Keys to Re-energizing Your Business

It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with. Sometimes however (not that this includes you, of course), […]

5 Ways Mistakes Can Make a Business Better

5 Ways Mistakes Can Make a Business Better

With little cash, and even less wine industry experience, Michael Houlihan and Bonnie Harvey launched Barefoot Wine in – where else – their laundry room. They built the brand and later sold it to wine giant E&J Gallo. Now the business owner duo share what they learned along the way with other business owners. One […]