All Entries in the "SalesSavvy" Category
Why Marketing Metrics Matter to Your Business
When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking. Using real data, business owners can now [...]
8 Essentials of Successful Discounting
These days, if you aren’t offering a discount of some kind (or at least the appearance of one), you might not be selling much of anything. Pervasive discounting by businesses both big and small has caused buyers to demand deals on anything and everything. In the midst of all this, how can business owners and [...]
10 Things Wrong With Your Website
In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more [...]
13 Business Resolutions for 2013
Here they are, along with some of our best tips and strategies to help you pull each one off: Resolution #1: Fix my website! Here are 10 things that are probably wrong with your site, and how to fix them: 10 Things Wrong With Your Website Resolution#2: Improve our customer service! Here’s how: 8 Ways to [...]
8 Ways to Earn True Customer Love
Many businesses are content if their customers seem “generally satisfied” overall. Others aspire to something more — they seek the kind of passionate customer satisfaction that inspires glowing thank you letters and backyard fence (or social media) recommendations. If you suspect customers aren’t quite feeling that kind of love for your business, you’ve probably got some [...]
7 Keys to Being a More Bankable Entrepreneur
Some business owners and startup entrepreneurs just seem irresistible. They’re the ones catching investors’ eyes, earning the highest fees and who rarely must search for clients and customers because clients come to them. How does this happen? It’s not an isolated phenomenon. These kinds of “bankable” businesses and entrepreneurs exist in almost every industry, says [...]
7 Ways to Embrace a New Normal for 2013
For business owners, there’s a “new normal” out there, and it doesn’t look a whole lot like the old normal. If your business seems to be on a treadmill, maybe it’s time for a makeover. Put everything up for grabs, including your mission statement, business and marketing plans, budget, sales and expense expectations and more, [...]
Biz Cheat Sheet on Owned, Earned and Paid Media
As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs: What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but [...]
9 Ways to Make your Contacts Really Count
Small business owners and start–up entrepreneurs are often advised to relentlessly network in order to build connections that can help grow the business. But while networking is indeed a valuable endeavor, many business owners connect with the wrong people – or the right people in the wrong way. According to Vickie Milazzo, a bestselling author [...]
Beyond Groupon: New Deals Sites Take Hold
When Groupon first hit the scene it put the spotlight on a massive new market and inspired countless copycats. But many local businesses lost money with the Groupon deals model which often requires losing money on the initial offer in hopes of making it up on additional sales and return visits. Sadly, however, that often [...]
