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How to Avoid Lead Leakage

How to Avoid Lead Leakage

At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. If you don’t have an engaging website that turns visits into leads, […]

4 Steps for Getting More Leads from Facebook

4 Steps for Getting More Leads from Facebook

Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms. First understand there are two basic ways to have a […]

Why Business Owners are Adopting Digital Marketing

Why Business Owners are Adopting Digital Marketing

Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, […]

5 Reasons to Connect with Customers in Person

5 Reasons to Connect with Customers in Person

For many small businesses today, digital communications – email, texting, social media, and others – have completely taken over.  In many ways, this is a good thing. It’s super convenient, efficient and keeps you constantly connected. But some business owners are starting to wonder. Has it gone too far? These days, many people are reluctant […]

How to Ring Up More Referrals

How to Ring Up More Referrals

Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement. So it simply makes sense to not only foster more referrals, […]

Why Marketing Metrics Matter to Your Business

Why Marketing Metrics Matter to Your Business

When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking. Using real data, business owners can now […]

8 Essentials of Successful Discounting

8 Essentials of Successful Discounting

These days, if you aren’t offering a discount of some kind (or at least the appearance of one), you might not be selling much of anything. Pervasive discounting by businesses both big and small has caused buyers to demand deals on anything and everything. In the midst of all this, how can business owners and […]

10 Things Wrong With Your Website

10 Things Wrong With Your Website

In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before.  Even business owners who think they don’t really need a “best in class” website are missing more […]

13 Business Resolutions for 2013

13 Business Resolutions for 2013

Here they are, along with some of our best tips and strategies to help you pull each one off: Resolution #1: Fix my website! Here are 10 things that are probably wrong with your site, and how to fix them: 10 Things Wrong With Your Website Resolution#2: Improve our customer service! Here’s how: 8 Ways to […]

8 Ways to Earn True Customer Love

8 Ways to Earn True Customer Love

Many businesses are content if their customers seem “generally satisfied” overall. Others aspire to something more — they seek the kind of passionate customer satisfaction that inspires glowing thank you letters and backyard fence (or social media) recommendations. If you suspect customers aren’t quite feeling that kind of love for your business, you’ve probably got some […]