All Entries in the "60-Second Solutions" Category
5 Free or Frugal Business PR Tools
Business owners and startup entrepreneurs are always searching for low-cost and no-cost ways to promote their businesses and get their name in front of potential customers. PR is a perfect way for most businesses to get attention and attract new customers. Nothing brings people to your door (website, Facebook page, etc.) like PR. Most businesses [...]
16 Sweet Social Marketing Tools You Gotta Try
No doubt about it. People are piling into social media marketing like never before. But the most successful ones don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts. BizBest® has researched over 100 social marketing tools – including some that are brand new – and came up with [...]
A Two Dollar Local Marketing Solution
In the small town where I grew up, my father was known as “King of the $2 Bill.” He ran the local savings & loan, located on (yes, this is for real) Main Street, and loved to hand out $2 bills as gifts. Sometimes he’d even pay spot bonuses to employees in bunches of $2 [...]
Best App to Record Calls on a Smart Phone
If you or your business ever need to record phone calls from an iPhone or other smart phone, filtering the options for doing so can be frustrating. Trust me. I just did it. But with help from my Stanford-student son, we came up with a clear winner that’s low-cost, easy to setup and use, and [...]
Biz Cheat Sheet on Owned, Earned and Paid Media
As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs: What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but [...]
A 10-Step Facebook Cheat Sheet for Biz Owners
Despite its massive reach and wide adoption, Facebook remains baffling to many business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales. To Facebook’s credit, that’s starting to change as they provide more and better tools top help small [...]
Keeping Time and Attendance in the Cloud
Time and attendance systems are one of the most searched-for services by small businesses. And some of today’s best choices are cloud based services that work especially well for business owners who use remote workers, independent contractors or others off-site. If that’s you, and you need a service you can log into at any time [...]
7 Free Cloud Services and Software for Small Business
Here are 7 BizBest picks for top cloud services and software that’s free for small business: 1. Home Office Suite: For many home computer users, the $279 Microsoft Office software is overkill. As a free yet powerful alternative try OpenOffice.org from Sun Microsystems. You can download for free, and it comes with word processing, spreadsheet, [...]
A Better Way to Carry Cash Overseas
If you’re traveling overseas on business, here’s a better way to carry local currency: Pre-loaded, security protected, foreign-currency debit cards good at millions of locations that accept Visa or MasterCard worldwide. Two dominant players are the Cash Passport Card (www.cashpassportcard.com) and TravelMoney card (www.visa.com), which carry the MasterCard, Visa or other name brand labels and [...]
A Great US Economic Indicator for Small Business
Small business owners don’t generally follow broad based economic indicators such as gross domestic product (GDP), industrial production, national unemployment or hundreds of others produced by the federal government. But there’s a new kid on the economic forecasting block that’s worth checking out for an accurate view of where the economy is likely headed. [...]
