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7 Cornerstones of Small Business Success

7 Cornerstones of Small Business Success

Only about one of every 10 businesses started will reach a 10th anniversary and most failures happen within the first few years. Lots can go wrong: an ill-conceived business idea, poor planning or execution, bad business model, lack of capital, ineffective leadership, and poor location, among others. But business owners who succeed know how to […]

9 Time Saving Tips for Your Small Business

9 Time Saving Tips for Your Small Business

Most small business owners and start-up entrepreneurs hate wasting time. They know from experience that starting and growing an enterprise takes head-down, get-it-done dedication and efficiency.  There just aren’t enough hours in the day to waste them. But even the most focused business owners can struggle in the day-to-day world with all of the little […]

5 Reasons to Connect with Customers in Person

5 Reasons to Connect with Customers in Person

For many small businesses today, digital communications – email, texting, social media, and others – have completely taken over.  In many ways, this is a good thing. It’s super convenient, efficient and keeps you constantly connected. But some business owners are starting to wonder. Has it gone too far? These days, many people are reluctant […]

7 Warning Signs Your Business is Aiming Too Low

7 Warning Signs Your Business is Aiming Too Low

Not many business owners strive to be second-rate. Most businesses at least pay lip service to a desire for being their customers’ or clients’ first choice. But all too often, their actions say otherwise. The solution is actually quite simple: If you put your customers first, they are far more likely to put you first, […]

8 Keys to Re-energizing Your Business

8 Keys to Re-energizing Your Business

It’s a tough world out there. Customers are demanding more. Competition is keen – sometimes from unexpected places. Your business must work harder and smarter to improve profits. And on top of it all, there always seem to be new taxes and regulations to deal with. Sometimes however (not that this includes you, of course), […]

How to Hire Teens While Staying Sane and Legal

How to Hire Teens While Staying Sane and Legal

Soon, teenagers by the millions will be seeking summer jobs – the vast majority at small businesses coast to coast. An estimated 18 million U.S. teens will work this year, one of the highest totals in the developed world. Speaking as a parent of teens, this is a good thing.  But in its song Teenagers, the […]

Why Marketing Metrics Matter to Your Business

Why Marketing Metrics Matter to Your Business

When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking. Using real data, business owners can now […]

5 Free or Frugal Business PR Tools

5 Free or Frugal Business PR Tools

Business owners and startup entrepreneurs are always searching for low-cost and no-cost ways to promote their businesses and get their name in front of potential customers. PR is a perfect way for most  businesses to get attention and attract new customers. Nothing brings people to your door (website, Facebook page, etc.) like PR. Most businesses […]

8 Essentials of Successful Discounting

8 Essentials of Successful Discounting

These days, if you aren’t offering a discount of some kind (or at least the appearance of one), you might not be selling much of anything. Pervasive discounting by businesses both big and small has caused buyers to demand deals on anything and everything. In the midst of all this, how can business owners and […]

10 Things Wrong With Your Website

10 Things Wrong With Your Website

In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before.  Even business owners who think they don’t really need a “best in class” website are missing more […]