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How to Avoid Lead Leakage

How to Avoid Lead Leakage

At ReachLocal – an online marketing services company catering to small business – the mantra is “Don’t leak leads.” And that’s good advice for business owners investing more and more money in online marketing only to have large chunks of leads slip away. If you don’t have an engaging website that turns visits into leads, […]

4 Steps for Getting More Leads from Facebook

4 Steps for Getting More Leads from Facebook

Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms. First understand there are two basic ways to have a […]

6 Top Email Marketing Services for Small Business

6 Top Email Marketing Services for Small Business

Despite all of the attention on social media these days, email remains one of the most preferred and effective marketing methods for many small businesses. It’s a fast, efficient and inexpensive way to communicate with clients and prospects, or to generate traffic for your website. If you send just a few emails, you can probably […]

Why Business Owners are Adopting Digital Marketing

Why Business Owners are Adopting Digital Marketing

Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, […]

12 Tips for Naming a Business, Brand or Product

12 Tips for Naming a Business, Brand or Product

When it comes to finding a great name for a business, brand, product or service, it really comes down to this:  A good name should make someone smile or nod, not scratch their head in confusion. But this notion, mind you, is not universally held. Many businesses – and the branding agencies they hire to […]

How to Ring Up More Referrals

How to Ring Up More Referrals

Customer referrals are one of the most powerful and lucrative ways of building business. While word-of-mouth gets you noticed, referrals are even better because the best ones bring purchase-ready customers or clients right to your doorstep (or website) complete with an existing customer’s endorsement. So it simply makes sense to not only foster more referrals, […]

Why Even Great Marketing Ideas Fail

Why Even Great Marketing Ideas Fail

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. What’s up with that? In most cases […]

Which Social Media Work Best for Business

Which Social Media Work Best for Business

Small business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best? As with so many other things in business, the answer is: “It depends.” One thing is clear: Small businesses are moving headlong […]

Why Marketing Metrics Matter to Your Business

Why Marketing Metrics Matter to Your Business

When it comes to measuring marketing success, many business owners (and professional marketers) prefer to think that results are more magic than math. But that’s just not so. The digital era – with it’s easy (relatively) access to analytics – has introduced a whole new way of thinking. Using real data, business owners can now […]

5 Free or Frugal Business PR Tools

5 Free or Frugal Business PR Tools

Business owners and startup entrepreneurs are always searching for low-cost and no-cost ways to promote their businesses and get their name in front of potential customers. PR is a perfect way for most  businesses to get attention and attract new customers. Nothing brings people to your door (website, Facebook page, etc.) like PR. Most businesses […]