All Entries in the "Marketing" Category
Twitter to Offer Small Business Ads
Starting later this year, any U.S.-based small business will be able to advertise on Twitter using a new self-service ad platform for two ad products to called “Promoted Tweets” and “Promoted Accounts.” The first small businesses to use the program, however, will be selected through a new partnership between Twitter and American Express, a deal [...]
Top 10 Small Biz Twitter Rock Stars for 2012
BizBest Media’s own @140Main Twitter account — where we tweet as LocalSocialMedia — has been named to the Top 10 Small Biz Twitter Rock Stars for 2012, compiled and published by SkedX. Their blogging team at The SkedCast reviewed and analyzed hundreds of small business Twitter accounts and ranked them not just on content, but [...]
Twitter CEO on What Makes a Great Tweet
Before I get to Twitter CEO Dick Costolo (@dickc), let me tell you about Willy O’Sullivan who owns the Irish pub in my neighborhood. Willy is quite worldly on social media matters and a savvy business person overall, but Twitter confounds him. “I have Twitter, but I have no idea what to do with it,” [...]
10 Inside Secrets to Grow a Business in Tough Times
How do some small businesses manage to grow and thrive while others perennially struggle and miss opportunities that come their way? According to Alex Castelli, who heads the Growth Markets Practice of consulting firm Reznick Group, the most successful business owners display some clear patterns and habits. Reznick has built its reputation working with companies [...]
Inside Tips on Using Google +1 for Business
Right now, Google officials are quietly meeting with corporate partners to enlist support for the much-anticipated business version of Google+, their new social media platform. Soon (they hope), local businesses will be competing to be “+1s” from customers (similar to a “Like” on Facebook). Here’s a sneak peak at what Google execs are saying: Circles: [...]
Five Website Landing Page Mistakes and Fixes
If you have a website and expect it to help, not hinder your business, you’ll want to avoid the major mistakes that many small businesses make. Focus on your “landing pages” in particular. A landing page, quite literally, is the page on your site where the incoming visitor “lands” as determined by the link they [...]
A Digital Replacement for Paper Loyalty Cards
The tried-and-true “Buy 10 get 1 free” loyalty card is being replaced by a new service called Stampt that lets retailers move their loyalty reward programs from paper cards to a smart phone application. Stampt, which has just rolled out nationally, provides local merchants a more effective way to increase customer loyalty and stimulate more [...]
Hot new Services in Hyperlocal Marketing
Two new web-based “hyperlocal” marketing services are heating up hyper local — if, in fact, it can get any hotter than it already is. One is Local Yokel Media, which serves up local business ads and content to consumers in highly specific geographic areas. The other is Chalkboard, a mobile ad service that lets local [...]
10 Tips for a Great Customer Call to Action
A call to action (CTA) is one of the most critical parts of any marketing message, whether it’s delivered by email, direct mail, on your website, Facebook page or any other way. A call to action should spur the customer or prospect to take the next step (call, click, stop by, download, “like,” tell a [...]
A Secret Google Tool for Local Search Success
It’s been almost three years since Google launched one of the most useful tools ever devised to help small business owners plan more effective advertising campaigns for local online search. Yet this free and insanely useful tool called Google Insights for Search (GIS) remains a well-kept secret among a handful of search geeks, corporate quants [...]
- Marketer vs Marketing What Difference Does a Keyword Make February 22, 2012
- Easy Ways to Go Green With Your Home Business and Save Money February 22, 2012
- How Many Social Media Crises Will It Take Before You Prepare For Yours? February 22, 2012
