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20 Digital Trends You Need to Know

20 Digital Trends You Need to Know

I just completed an interactive local media conference where some of today’s smartest minds in digital were gathered, from the likes of Google, Facebook, IdeaLab, CitiGrid, Constant Contact and dozens more. Here’s my list of the Top 20 trends (and some implications) in digital, search, social media and online marketing that emerged from this semi-annual […]

How Small Businesses Use a Facebook Page

How Small Businesses Use a Facebook Page

 For the first time, most small businesses are now using their Facebook page for customer acquisition!    

Why Google AuthorRank is a Game Changer

Why Google AuthorRank is a Game Changer

The arrival of Google AuthorRank, and its cousin Google Authorship, reorders the digital universe in a way that can send digital importance and social influence soaring for business owners, journalists, writers, bloggers, entrepreneurs and executives active in social media. Authorship and AuthorRank are part of a new and rapidly evolving Google initiative with immediate game-changing […]

16 Sweet Social Marketing Tools You Gotta Try

16 Sweet Social Marketing Tools You Gotta Try

No doubt about it. People are piling into social media marketing like never before. But the most successful ones don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts. BizBest® has researched over 100 social marketing tools – including some that are brand new – and came up with […]

6 Ways to Influence Your Influencers

6 Ways to Influence Your Influencers

Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever.  But the social media explosion has transformed how word of mouth works. Social media vastly amplifies word of mouth in a 24/7 system. But […]

Biz Cheat Sheet on Owned, Earned and Paid Media

Biz Cheat Sheet on Owned, Earned and Paid Media

As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs:  What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but […]

10 Tweet Ideas for Small Business

10 Tweet Ideas for Small Business

Growing numbers of small and local businesses are discovering that a tweet can be a powerful tool for making your presence known among customers, prospects, your area and your industry.  In particular, Twitter is great for helping amplify your marketing messages and grow your business. More and more of your customers are joining and using […]

A 10-Step Facebook Cheat Sheet for Biz Owners

A 10-Step Facebook Cheat Sheet for Biz Owners

Despite its massive reach and wide adoption, Facebook remains baffling to many business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales. To Facebook’s credit, that’s starting to change as they provide more and better tools top help small […]

How Return-on-Relationship (ROR) Trumps ROI

How Return-on-Relationship (ROR) Trumps ROI

Small business owners traditionally view customer relationships this way: You produce a product or service, and customers pay you money, some of which you re-invest in finding more customers. But Bill Lee, author of a new book called The Hidden Wealth of Customers (Harvard Business Review Press, 2012) has a different notion.  Wouldn’t it be […]

How Rock Star Customers can Help You Grow

How Rock Star Customers can Help You Grow

In an age of digital discovery and social media, here’s something that more and more local business are learning:  Existing customers can be one of the most powerful growth engines ever.  One way to put this engine to work is to identify and harness the hidden marketing potential in your “Rock Star” customers. But watch […]