All Entries in the "140Main™" Category
10 Things Wrong With Your Website
In this age of social media and digital everything, you can’t afford to be a website weakling. If your competition has a killer online presence, and you don’t, you lose. Today’s consumers look online more than ever before. Even business owners who think they don’t really need a “best in class” website are missing more [...]
6 Social Media Changes That Will Rattle Business
Social media has already had a huge impact on businesses both large and small. But according to the latest projections from the research firm International Data Corp. (IDC), there’s a lot more change coming. IDC analysts expect the coming year to be pivotal for social media in business with (among other things) a new emphasis [...]
The Right Way to Retweet
Let’s start with two key assumptions: 1) Twitter is a great way to build business so you should be using it, and; 2) Part of doing so is retweeting other people’s tweets that you think are worth sharing. But while most people simply use Twitter’s built-in RT function (one of the basic engagement options offered [...]
What You Should Know About Pheed
First off, no whining about yet another social media site – even if it is one that gives you a way to directly make money from it (assuming you have content or clout that people will pay for). Here are the basics: Pheed is a new social platform created by a group of tech and [...]
20 Digital Trends You Need to Know
I just completed an interactive local media conference where some of today’s smartest minds in digital were gathered, from the likes of Google, Facebook, IdeaLab, CitiGrid, Constant Contact and dozens more. Here’s my list of the Top 20 trends (and some implications) in digital, search, social media and online marketing that emerged from this semi-annual [...]
Why Google AuthorRank is a Game Changer
The arrival of Google AuthorRank, and its cousin Google Authorship, reorders the digital universe in a way that can send digital importance and social influence soaring for business owners, journalists, writers, bloggers, entrepreneurs and executives active in social media. Authorship and AuthorRank are part of a new and rapidly evolving Google initiative with immediate game-changing [...]
16 Sweet Social Marketing Tools You Gotta Try
No doubt about it. People are piling into social media marketing like never before. But the most successful ones don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts. BizBest® has researched over 100 social marketing tools – including some that are brand new – and came up with [...]
6 Ways to Influence Your Influencers
Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever. But the social media explosion has transformed how word of mouth works. Social media vastly amplifies word of mouth in a 24/7 system. But [...]
Biz Cheat Sheet on Owned, Earned and Paid Media
As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs: What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but [...]
10 Tweet Ideas for Small Business
Growing numbers of small and local businesses are discovering that a tweet can be a powerful tool for making your presence known among customers, prospects, your area and your industry. In particular, Twitter is great for helping amplify your marketing messages and grow your business. More and more of your customers are joining and using [...]
