All Entries in the "140Main™" Category
How Bundle is Reinventing Local Business Reviews
Customer online reviews are a flawed device and the rapid proliferation of review sites has long worried local businesses over the potential for abuse and inaccuracy. But a new service called Bundle aims to reinvent the online review. By tracking actual consumer spending patterns – what people buy, where they buy it and how often [...]
Twitter to Offer Small Business Ads
Starting later this year, any U.S.-based small business will be able to advertise on Twitter using a new self-service ad platform for two ad products to called “Promoted Tweets” and “Promoted Accounts.” The first small businesses to use the program, however, will be selected through a new partnership between Twitter and American Express, a deal [...]
Top 10 Small Biz Twitter Rock Stars for 2012
BizBest Media’s own @140Main Twitter account — where we tweet as LocalSocialMedia — has been named to the Top 10 Small Biz Twitter Rock Stars for 2012, compiled and published by SkedX. Their blogging team at The SkedCast reviewed and analyzed hundreds of small business Twitter accounts and ranked them not just on content, but [...]
Use a Tweet Tease to Boost Response on Twitter
TV and print news organizations are adept at using “teasers” to entice interest in a particular story to get readers or viewers to click or tune in. And when you tweet for yourself or your local business, you should aspire to do the same. The result will be a higher headcount of people who read, [...]
Twitter CEO on What Makes a Great Tweet
Before I get to Twitter CEO Dick Costolo (@dickc), let me tell you about Willy O’Sullivan who owns the Irish pub in my neighborhood. Willy is quite worldly on social media matters and a savvy business person overall, but Twitter confounds him. “I have Twitter, but I have no idea what to do with it,” [...]
How to Know if Facebook is Right for Your Business
The rash of publicity over Facebook’s public stock offering has even more business owners thinking about social media. Indeed, many small businesses are having great success promoting themselves on Facebook. But anyone who’s ever set up and managed a social media account knows that the time drain can be huge. Busy local business owners don’t [...]
10 Social Posting Tips and Traps
One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum [...]
Earning Social Currency for Your Small Business
In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success. In short, social currency is what your business earns when customers and prospects share information about your business via social media. That might be a simple thought, recommendation, review, blog post, tweet, [...]
Social Media Marketing on Main Street is Skyrocketing
The revolution has officially begun. Local business owners – once skeptical about the business and marketing benefits of social media – are going social in record numbers. “To them it’s the Holy Grail,” says Kip Cassino, Executive VP at Borrell Associates and author of the just-released research report “Main Street Goes Social.” According to Cassino, [...]
10 Reasons you need Facebook for Business
When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon [...]
- Marketer vs Marketing What Difference Does a Keyword Make February 22, 2012
- Easy Ways to Go Green With Your Home Business and Save Money February 22, 2012
- How Many Social Media Crises Will It Take Before You Prepare For Yours? February 22, 2012
