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6 Ways to Influence Your Influencers

6 Ways to Influence Your Influencers

Word of mouth has long been considered the best advertising a small business can get. And in today’s digital world, word of mouth is even more important and effective than ever.  But the social media explosion has transformed how word of mouth works. Social media vastly amplifies word of mouth in a 24/7 system. But […]

Biz Cheat Sheet on Owned, Earned and Paid Media

Biz Cheat Sheet on Owned, Earned and Paid Media

As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs:  What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but […]

10 Tweet Ideas for Small Business

10 Tweet Ideas for Small Business

Growing numbers of small and local businesses are discovering that a tweet can be a powerful tool for making your presence known among customers, prospects, your area and your industry.  In particular, Twitter is great for helping amplify your marketing messages and grow your business. More and more of your customers are joining and using […]

A 10-Step Facebook Cheat Sheet for Biz Owners

A 10-Step Facebook Cheat Sheet for Biz Owners

Despite its massive reach and wide adoption, Facebook remains baffling to many business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales. To Facebook’s credit, that’s starting to change as they provide more and better tools top help small […]

How Return-on-Relationship (ROR) Trumps ROI

How Return-on-Relationship (ROR) Trumps ROI

Small business owners traditionally view customer relationships this way: You produce a product or service, and customers pay you money, some of which you re-invest in finding more customers. But Bill Lee, author of a new book called The Hidden Wealth of Customers (Harvard Business Review Press, 2012) has a different notion.  Wouldn’t it be […]

5 Keys to Improving Search Ad Results

5 Keys to Improving Search Ad Results

Millions of businesses use some type of paid search advertising to attract customers and prospects to their location or website. Pay-per-click (PPC) advertising – also called search engine marketing or simply paid search – can be an effective, low-cost way to gain visibility online. If your business is using or planning to use paid search […]

Why Small Business Ads on Facebook Flop

Why Small Business Ads on Facebook Flop

Should small business owners advertise on Facebook?  While some who’ve tried it seem satisfied, others are convinced it’s a bust for most local businesses. When USA Today ran an article recently on Facebook’s effort to attract small biz advertisers, many business owners responded to say their experience with such ads was negative. The point is […]

10 Ways to Tap Twitter for Leads

10 Ways to Tap Twitter for Leads

Slowly but surely, many business owners are realizing that Twitter is a terrific (and free) tool for a variety of business purposes, including marketing, customer service, branding and PR and generating leads. Those who use it effectively are generating traffic for their websites, building networks and getting closer to their customers. Using Twitter specifically to […]

Why You Should Have a LinkedIn Business Page

Why You Should Have a LinkedIn Business Page

Although LinkedIn is the world’s largest social media network for business people and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160 million registered users, and more small businesses start taking advantage of this […]

Use a Tweet Tease to Boost Response on Twitter

Use a Tweet Tease to Boost Response on Twitter

TV and other news organizations are skilled at using “teasers” to entice interest in a particular story and get readers or viewers to click or tune in. And when you tweet for yourself or your business, you should aspire to do the same. The result will be a higher headcount of people who read, react […]