All Entries in the "140Main™" Category
How to Know if Facebook is Right for Your Business
The rash of publicity over Facebook’s public stock offering has even more business owners thinking about social media. Indeed, many small businesses are having great success promoting themselves on Facebook. But anyone who’s ever set up and managed a social media account knows that the time drain can be huge. Busy local business owners don’t [...]
10 Social Posting Tips and Traps
One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum [...]
Earning Social Currency for Your Small Business
In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success. In short, social currency is what your business earns when customers and prospects share information about your business via social media. That might be a simple thought, recommendation, review, blog post, tweet, [...]
Social Media Marketing on Main Street is Skyrocketing
The revolution has officially begun. Local business owners – once skeptical about the business and marketing benefits of social media – are going social in record numbers. “To them it’s the Holy Grail,” says Kip Cassino, Executive VP at Borrell Associates and author of the just-released research report “Main Street Goes Social.” According to Cassino, [...]
10 Reasons you need Facebook for Business
When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon [...]
Inside Tips on Using Google +1 for Business
Right now, Google officials are quietly meeting with corporate partners to enlist support for the much-anticipated business version of Google+, their new social media platform. Soon (they hope), local businesses will be competing to be “+1s” from customers (similar to a “Like” on Facebook). Here’s a sneak peak at what Google execs are saying: Circles: [...]
Hot new Services in Hyperlocal Marketing
Two new web-based “hyperlocal” marketing services are heating up hyper local — if, in fact, it can get any hotter than it already is. One is Local Yokel Media, which serves up local business ads and content to consumers in highly specific geographic areas. The other is Chalkboard, a mobile ad service that lets local [...]
ShopKick is Next Big Thing in Local Social Commerce
Remember this name: ShopKick. You’re about to starting seeing a lot more of it. ShopKick is a new mobile application that tracks and rewards customers with points (called KickBucks) just for walking into your store. Think of it as a new digital way to easily drive foot traffic into your location. Customers earn additional points [...]
Facebook Finalists are a Learning Lab for Local Business
American Express OPEN and Facebook have announced the 10 small business finalists in the Facebook Big Break for Small Business, a national contest that has the lofty goal of transforming the way small businesses use Facebook to connect and engage with customers. Over 11,000 small and local businesses entered the contest, aiming for an all-expense [...]
Facebook Beats Yelp in Local Business Reviews Battle
More fuel for the Facebook fire: The “Like” button, launched in 2010, is already more popular than Yelp as a way for customers to show their support for a local business online. Results of a new Harris Interactive survey also reveal that no single source or factor dominates the consumer decision-making process of which local [...]
