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Why Google AuthorRank is a Game Changer

Why Google AuthorRank is a Game Changer

The arrival of Google AuthorRank, and its cousin Google Authorship, reorders the digital universe in a way that can send digital importance and social influence soaring for business owners, journalists, writers, bloggers, entrepreneurs and executives active in social media. Authorship and AuthorRank are part of a new and rapidly evolving Google initiative with immediate game-changing […]

A Two Dollar Local Marketing Solution

A Two Dollar Local Marketing Solution

In the small town where I grew up, my father was known as “King of the $2 Bill.” He ran the local savings & loan, located on (yes, this is for real) Main Street, and loved to hand out $2 bills as gifts.  Sometimes he’d even pay spot bonuses to employees in bunches of $2 […]

7 Ways to Embrace a New Normal for 2013

7 Ways to Embrace a New Normal for 2013

For business owners, there’s a “new normal” out there, and it doesn’t look a whole lot like the old normal.  If your business seems to be on a treadmill, maybe it’s time for a makeover. Put everything up for grabs, including your mission statement, business and marketing plans, budget, sales and expense expectations and more, […]

Biz Cheat Sheet on Owned, Earned and Paid Media

Biz Cheat Sheet on Owned, Earned and Paid Media

As digital marketing continues to soar, here’s a question I’m getting more often from business owners and start-up entrepreneurs:  What’s the difference between paid, owned and earned media for promoting or advertising my business, and how do I make them work for me? The whole “owned-earned-paid” thing is familiar to advertising and PR pros, but […]

Beyond Groupon: New Deals Sites Take Hold

Beyond Groupon: New Deals Sites Take Hold

When Groupon first hit the scene it put the spotlight on a massive new market and inspired countless copycats. But many local businesses lost money with the Groupon deals model which often requires losing money on the initial offer in hopes of making it up on additional sales and return visits. Sadly, however, that often […]

The Magic of Test-and-Learn Marketing

The Magic of Test-and-Learn Marketing

When business owners create products or services – and the marketing plans to sell them – they often base their decisions on what customers tell them. But which is more important:  What customers say? Or what they actually do? The answer, of course, is actual behavior. And therein lies the power of a marketing trend […]

Six Lead Ranking Tactics that Really Pay Off

Six Lead Ranking Tactics that Really Pay Off

Ranking your leads – also called “lead scoring” – is an exercise most small business owners don’t bother with. At least not in a formal sense. But that may be passing up an opportunity to make follow-up efforts more effective by targeting and nurturing them in different ways based on their score. Lead scoring is […]

How Rock Star Customers can Help You Grow

How Rock Star Customers can Help You Grow

In an age of digital discovery and social media, here’s something that more and more local business are learning:  Existing customers can be one of the most powerful growth engines ever.  One way to put this engine to work is to identify and harness the hidden marketing potential in your “Rock Star” customers. But watch […]

Why You Should Have a LinkedIn Business Page

Why You Should Have a LinkedIn Business Page

Although LinkedIn is the world’s largest social media network for business people and professionals, most small business owners still don’t have it on their marketing radar. But that’s changing as LinkedIn itself ads more features aimed at helping businesses market to its 160 million registered users, and more small businesses start taking advantage of this […]

How Bundle is Reinventing Local Business Reviews

How Bundle is Reinventing Local Business Reviews

Customer online reviews are a flawed device and the rapid proliferation of review sites has long worried local businesses over the potential for abuse and inaccuracy.  But a new service called Bundle aims to reinvent the online review.  By tracking actual consumer spending patterns – what people buy, where they buy it and how often […]