Keeping up with technology (or getting in the tech game to begin with) is something millions of small business owners and startups struggle with. Many have dreamed of having a “technology mentor” they could turn to for expert advice, and access to free tools for learning how to put tech to use. Happily, there’s something new that promises just that.
eBusinessNow.org – a new program just launched by SCORE with backing from a bevy of big tech companies – is in a mission to help small business owners better understand how new web-based technologies can help boost their businesses, and show how to tap that technology for business growth.
Online, on-demand “Tech Made Simple” workshops form a core component of eBusinessNow. These include:
- Technology: Boosting your business using tech
- Roadmap: Creating a tech plan for your small business
- Build a site: Building the perfect website for your business
- Sales: Using technology to jumpstart your business
- Cash Flow: Applying technology to improve your cash flow
But workshops are just the beginning. eBusinessNow also offers helpful “how-to” guides in these same five topic areas, as well as local Tech Made Simple events held in cities across the country.
Putting a SCORE Technology Mentor on Your Side
And here’s one of the best parts: An experienced SCORE technology mentor can provide personalized advice – for free. Whether you’re just starting out, or already have a business, these SCORE mentors will help you harness the power of cutting-edge technology to grow your business. Go to the “Find a Mentor” section at eBusinessNow to find a SCORE location near you, or search for a mentor online.
“When I first met Emmett, my SCORE technology mentor, I was a senior at the College of William and Mary,” says Frank Taylor, founder of Campus Massage. “I wanted to operate automated massage chairs on college campuses using a unique payment system. Before coming to SCORE I had encountered some technological barriers while trying to get the concept off the ground. Emmett has helped me refocus my business plan and navigate the complex process of developing a new technology.”
A SCORE tech mentor helped Yamile Jackson, founder of Zakeez, Inc. in Sugarland, TX, tap the potential of high-speed Internet. “Broadband is not a luxury, it is essential for my business,” selling products and services for healthy babies, she says. “Because our resources are limited, it is important to be efficient in how we distribute advertisements, news and sales efforts to a wide audience. Broadband also allows me to reach customers around the world, conduct web conferencing and keep an eye on my competition.”
eBusinessNow’s backers include AT&T, Best Buy, Cisco, Constant Contact, Google, HP, Intuit, Microsoft, Skype and Time Warner Cable, plus the U.S. Small Business Administration (SBA) and Federal Communications Commission (FCC).
These heavy tech hitters ensure that eBusinessNow has legs. “The fact that we have such a strong list of high profile companies attests to the critical importance of technology mentoring and training for small business,” says Ken Yancey, CEO of SCORE.
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About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.