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8 Essentials of a Successful Social Media Plan

8 Essentials of a Successful Social Media Plan

Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scatter-shot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’s online reputation. “Without a social media strategy, how […]

A 10-Step Facebook Cheat Sheet for Biz Owners

A 10-Step Facebook Cheat Sheet for Biz Owners

Despite its massive reach and wide adoption, Facebook remains baffling to many business owners. Facebook itself has never really understood small business, and hasn’t done a great job explaining how biz owners can use it to grow sales. To Facebook’s credit, that’s starting to change as they provide more and better tools top help small […]

How to Know if Facebook is Right for Your Business

How to Know if Facebook is Right for Your Business

The rash of publicity over Facebook’s public stock offering has even more business owners thinking about social media. Indeed, many small businesses are having great success promoting themselves on Facebook. But anyone who’s ever set up and managed a social media account knows that the time drain can be huge.  Busy local business owners don’t […]

10 Reasons you need Facebook for Business

10 Reasons you need Facebook for Business

When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon […]

Facebook Finalists are a Learning Lab for Local Business

Facebook Finalists are a Learning Lab for Local Business

American Express OPEN and Facebook have announced the 10 small business finalists in the Facebook Big Break for Small Business, a national contest that has the lofty goal of transforming the way small businesses use Facebook to connect and engage with customers. Over 11,000 small and local businesses entered the contest, aiming for an all-expense […]

Facebook Beats Yelp in Local Business Reviews Battle

Facebook Beats Yelp in Local Business Reviews Battle

More fuel for the Facebook fire:  The “Like” button, launched in 2010, is already more popular than Yelp as a way for customers to show their support for a local business online.  Results of a new Harris Interactive survey also reveal that no single source or factor dominates the consumer decision-making process of which local […]

6 New Business Tips for Facebook Success

6 New Business Tips for Facebook Success

An estimated 42% of small businesses in the U.S. now have a Facebook page.  And about 70% of small businesses overall plan to use social media this year. But beyond that the landscape gets murky.  While having a Facebook page is now “the thing to do,” a decidedly small percentage of businesses have any idea […]

The Future for Small Biz in Social Media

The Future for Small Biz in Social Media

Time.  It’s a little word, but the single biggest roadblock to small business engagement in social media.  Sure, millions of biz owners have embraced social.  But time constraints produce constant dropouts and millions more won’t buy in as long as they believe the time sink outweighs the benefits. The future, then, may well be a […]