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16 Sweet Social Marketing Tools You Gotta Try

No doubt about it. People are piling into social media marketing like never before. But the most successful ones don’t go naked. They deploy a variety of digital tools to amplify and monitor their efforts.

BizBest® has researched over 100 social marketing tools – including some that are brand new – and came up with this list of 16 standouts (listed alphabetically):

AgoraPulse (www.agorapulse.com)

Great to use if your efforts are focused on Facebook. It offers tools to engage your fans, qualify them and track results. Using AgoraPulse could certainly quicken your marketing heartbeat.

Buffer (www.bufferapp.com)

Awesome way to schedule social media activity. It lets you add posts and tweets to your “buffer” from anywhere and have them automatically distributed throughout the day. By keeping your biz buffer topped off with content, you can schedule a fresh social media presence for a week or more.

Crowdbooster (www.crowdbooster.com)

Offers tools to measure and boost your social marketing. Lets you analyze performance of individual tweets and posts to quickly grasp what’s working; view engagement and reach metrics for Facebook.

Disqus (www.disqus.com)

Plugin for getting more marketing mileage out of blog comments. This takes the old, rather clunky “comments” function and turns it into a social media machine that lets users sign in and comment via Facebook and Twitter.

HubSpot (www.Hubspot.com)

An all-in-one marketing software provider that give you a complete package of tools to launch and manage your social media marketing. Super-savvy social marketers! These folks are smart.

LinkedIn “Skills & Expertise”

This tool (under the “More” tab on LinkedIn) is an effective (and free) way to find world-class professionals with whatever skills and fields of interest you want; an especially rich source of B2B contacts and leads.

Newsle (www.newsle.com)

Cool new way to find articles about you and your business, as well as colleagues, competitors and anyone else you care about, and receive notifications minutes or hours after they’re published. Sync your Facebook, Twitter and LinkedIn accounts, and it happens automatically.

Nimble (www.nimble.com)

Revolutionizing customer relationship management (CRM) for small business by taking it into the social realm in a really smart way. This “social CRM” service makes it easy to manage your contacts, communications activities and sales all in one place.

NutshellMail (www.nutshellmail.com)

This aptly named app from Constant Contact is a social media lifesaver for those who want their social activity results neatly summarized in a single email. NutshellMail tracks what’s being said about your business in social media, packages it up and sends a summary email on whatever schedule you choose.

Pagelever (www.pagelever.com)

Affordable analytics tool that’s all about measuring the impact of your social marketing efforts. Output charts and graphs showing traffic, fans, users, comments and more.

PeerIndex (www.peerindex.com)

Measures interactions across the web and helps you understand your influence (or lack of it) in social media. Better than Klout because it’s more adept at measuring real influence rather than just large numbers of followers.

Postling (www.postling.com)

Several tools in one, including alerts and insights that help you get the most out of social marketing. Publish to all of the major social media sites and schedule posts in advance. It also pulls comments from all of your social media sites into one place – a big time-saver for responding.

Shoutlet (www.shoutlet.com)

A do-it-yourself platform for managing social media marketing. But it’s a fairly sophisticated service, favored by many larger businesses as well. It offers a wide range of features, including data capture, customer relationship management (CRM) and unlimited accounts.

Slideshare (www.slideshare.com)

Great place to share content such as product or other presentations and generate traffic and leads for your business. The site is free to use and gets some 60 million visitors monthly. Presentations can appear on your LinkedIn profile.

Sprout Social (www.sproutsocial.com)

Popular tool among small businesses to monitor what’s being said about you online, schedule and publish updates to your social media pages with one click, and produce reports.

TweetDeck (www.tweetdeck.com)

Dashboard that gives you a good view of your Twitter activity. It allows you to monitor and manage unlimited accounts, schedule tweets to suit your audience and filter content to focus on what matters to you the most.

Bonus Tool: MarketMeSuite (www.marketmesuite.com)

This one came to our attention after the original Sweet 16 list was published, but definitely deserves a look. MarketMeSuite gives you the tools you need to be more proactive with your social media marketing. Some 30,000 small businesses are already using it to find targeted leads and influencers, engage with customers and get results on Facebook, LinkedIn and Twitter.

Copyright © 2000-2012 BizBest® Media Corp.  All Rights Reserved.

Six Lead Ranking Tactics that Really Pay Off

Ranking your leads – also called “lead scoring” – is an exercise most small business owners don’t bother with. At least not in a formal sense. But that may be passing up an opportunity to make follow-up efforts more effective by targeting and nurturing them in different ways based on their score.

Lead scoring is basically a way of objectively ranking your sales leads according to a variety of factors such as expected time to purchase, level of interest, “fit” and others. It’s about trying to determine the quality of your leads and allocate your immediate efforts toward the ones that have the best chance of converting, while others go into the nurture track.

More Important Now than Ever

Lead scoring is becoming increasingly important today for small businesses that are strapped for resources and need to do more, with less. In that environment, it’s a perfect fit. Different types of leads call for different types of follow-up. For example, some may fall into the long-term bucket, while others are just plain hot.

According to a study by Aberdeen Group, a major business research firm, companies that do lead scoring right are able to qualify leads at a 192 percent higher rate than other companies. Not only does lead scoring help you hone in on the most promising prospects, it also gives you an objective way to calculate and schedule the right types of follow-up for each ranking level.

Online Behavior is Key

The old “BANT” approach to lead scoring (does the lead have: Budget, Authority, Need and Timeline) doesn’t work well anymore. Today’s buyers – both consumers and businesses – start their information gathering process much earlier than in the past and rely on the web – and social media in particular – more than ever before. While most businesses have little visibility into this web-based behavior, and customer relationship management (CRM) systems are still trying to figure this out, new “Social CRM” services such as Nimble (www.nimble.com) are revolutionizing how this is done, especially for smaller businesses and work groups.

Here are six lead-ranking tactics that can really pay off for any size business:

1)    Start by clearly defining what constitutes a “priority lead” for your business. Once you communicate this to your sales people it gives you a handy way to measure how good they are at engaging these prospects and closing sales.

2)    Create a system to capture information on leads, score it and measure it. Key information you will want to understand is whether the lead is the right person to purchase your product or service, and whether they have the right level of interest.

3)    Consider information from the digital and social “graph.”  While you still want traditional demographic or business information on prospects such as age, income level and job title, the real key to discerning true purchasing intent is found in “behavioral” type information. In other words, it’s not who they are that defines them, it’s what they actually do. And since this can be found online, today’s term for this is “digital body language.” Tracking what prospects do online, in social media, to consume information about your business and interact with you in some way is far more powerful ammunition than information you might get, say, by telephone.

4)    Pick your proof points. There’s no single way to define a lead score, as it differs business to business. But generally you’ll want to assign a number (1-5 for example) and/or weighting (such as 10-30%) for each factor. In a B2B setting, for example, factors might include the level of pain (that is, how badly they need a solution to a problem), the prospect’s job role, business or industry and the source of the lead.

5)    Map your prospects’ variations. Spell out the type of lead that each score represents, and the follow-up action that’s called for. For example, the right person at the right time with the right amount of interest is top priority and gets immediate attention. Likewise, the right prospect at the wrong time is flagged with nurturing and follow-up. A lead that’s ranked as a wrong fit with no interest can be eliminated.

6)    Keep it simple to start. Don’t try to use too many scoring criteria or create complex follow-up plans. Start with a simple approach and carefully measure your results. You can always expand from there.

Copyright © 2000-2012 BizBest® Media Corp.  All Rights Reserved.