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8 Essentials of a Successful Social Media Plan

8 Essentials of a Successful Social Media Plan

Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scatter-shot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’s online reputation. “Without a social media strategy, how […]

Twitter to Offer Small Business Ads

Twitter to Offer Small Business Ads

Starting later this year, any U.S.-based small business will be able to advertise on Twitter using a new self-service ad platform for two ad products to called “Promoted Tweets” and “Promoted Accounts.” The first small businesses to use the program, however, will be selected through a new partnership between Twitter and American Express, a deal […]

Tactics to Tackle Twitter in 2011

Tactics to Tackle Twitter in 2011

Over the past two years, awareness of Twitter has zoomed from 5% to 87%, according to research by Social Media Today.  As one of the world’s fastest-growing information networks, Twitter is now being used by millions of people, organizations and businesses to discover and share new ideas. Twitter now claims 370,000 new signups daily and […]