Time. It’s a little word, but the single biggest roadblock to small business engagement in social media. Sure, millions of biz owners have embraced social. But time constraints produce constant dropouts and millions more won’t buy in as long as they believe the time sink outweighs the benefits.
The future, then, may well be a web-based service called Roost – or something like it – which promises to revolutionize social business engagement with free (for now at least) productivity tools that help local biz owners leverage the social web to generate leads and build their businesses efficiently and effectively.
Roost is brand new; barely out of the wrapper. But its new social marketing platform for Facebook and Twitter solves the nagging problem all business owners face when thinking about social marketing: “What do I post and when do I post it?”
Roost helps biz owners and local professionals plan their social marketing activities in 20 minutes per week. Just set the duration and content types (post, link, quote, etc.) for each social media campaign. Roost automatically provides customized recommendations on post type and frequency to match the length of the campaign and achieve maximum customer and prospect engagement.
Roost’s suggested content feature offers direct access to articles, blogs, quotes and other original content. You can queue up content on a daily or weekly basis from a library of topics related to your type of business. A feature called The Roost Bar also helps you gain more friends, fans and followers. When someone views a shared link, a small, branded bar appears above the article and allows audiences to immediately “like” your business Facebook page.
A feature called Roost Circles helps biz owners and individual pros band together with their closest business associates, and by request, share each other’s posts, providing branding and engagement opportunities across each other’s networks. Whether the circle includes employees, favorite customers or vendors, the technology capitalizes on the economically relevant concept that rising tides lift all boats.
Roost was built for the restaurant, CPA or Realtor who can’t devote 10 hours each week to online marketing, says Alex Chang, CEO of Roost. “They know they need to be on Facebook and Twitter, but they aren’t sure what to do or how to start.” In short, Roost is a service for real business owners who have little to no time, aren’t fully up to speed on all the nuances of social media marketing but who may live and die by referral business.
And best of all, it’s free.
Roost, a venture capital backed startup based in San Francisco, already has about 20,000 small biz professionals using the service.
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About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.