Let’s start with two key assumptions: 1) Twitter is a great way to build business so you should be using it, and; 2) Part of doing so is retweeting other people’s tweets that you think are worth sharing. But while most people simply use Twitter’s built-in RT function (one of the basic engagement options offered at the bottom of every tweet), it leaves much to be desired.
First off, the standard RT is static, which means you can’t modify it, include your own comment or tell your followers why you deemed this particular item retweet-worthy. You simply pass it along “as-is” and the other person’s photo or image appears in your tweet stream as if they’d tweeted directly to your followers (aside from the little green triangle and arrow in the upper right indicated it’s a RT). What’s more, the person you retweeted might not even notice that you made the RT unless they regularly check the “Connect” tab on Twitter which lists RTs and other interactions. In short, this leaves much of the potential value of retweeting off the table.
A Better Way to Retweet
Fortunately there’s a better — if slightly more time-consuming way — to do RTs. It boils down to doing the process manually rather than relying on Twitter’s quick-and-easy RT icon.
It’s simple and works like this:
1. Copy the tweet you want to RT and paste it into your own “New Tweet” box.
2. Add to the very beginning: RT @________ (the person’s twitter handle) and then the remainder of their tweet. If it’s really short you can simply add your own (very) brief comment or “thank you” before (preferred) or after the original tweet text. The same process works even if you use an outside service to schedule your tweets. Some even have an edit tool that helps you do this quickly.
3. If it’s long, you may have to edit a bit, eliminating unnecessary words while taking great care not to alter the essence or meaning of the original tweet. You can also use an ellipse (…) to indicate gaps where words have been left out. When a retweet has been modified in this fashion, some people start it out with MT (for modified tweet) rather than RT
4. If there was a link in the original tweet, make sure it still works (sometimes they break in the copy-and-paste process)
5. Send your tweet.
NOTE: One possible, but relatively minor downside comes fro Klout and Kred. These social influence scorekeepers include retweets as one small factor among many determining your outreach activity, so to the extent they don’t recognize your modified RTs as “official” Twitter RTs, you’d lost a little ground. But you can still do some RTs the regular way, and besides, the advantages you gain by retweeting this way would greatly outweigh this.
About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.