Starting later this year, any U.S.-based small business will be able to advertise on Twitter using a new self-service ad platform for two ad products to called “Promoted Tweets” and “Promoted Accounts.”
The first small businesses to use the program, however, will be selected through a new partnership between Twitter and American Express, a deal that initially makes it easy for small business owners to advertise on Twitter. Amex card members and merchants will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.
If you are an Amex card member or merchant, you can register now to participate in the initial introduction of this new offering via ads.twitter.com/amex. Twitter will launch this new offering more widely later this year.
Since meeting Twitter CEO Dick Costolo a few weeks ago and hearing about the growth and innovation going on at Twitter, I’m more convinced than ever that this platform has far more social local marketing potential for small businesses than it’s being given credit for. And this move to open things up for advertising will likely put Twitter on the radar for more local businesses.
As the folks at Twitter point out, successful business owners already know how to build good customer relationships. In fact, local businesses were first to start using Twitter to talk with consumers in real time, which helped demonstrate Twitter’s potential as a marketing platform. Today, some of the most innovative marketing campaigns around come from local businesses. For example, check out the mouth-watering photos of @VanillaMoonBake cupcakes, or the @glennztees Tweet contests meant to promote their latest T-shirt design.
You can sign up here to try this new ad solution on Twitter.
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About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.