Roadside billboards are expensive and impractical for many small businesses. But you can turn any business or personal vehicle into a rolling billboard – seen by thousands of people daily – with attractive and affordable vehicle magnets. Think of it as a way to “go mobile” with your marketing that doesn’t involve smart phones or other pricey technology.
For what amounts to pennies a day, low-cost, highly flexible magnetic signs will give you more bang for your advertising buck than just about anything else out there. Vehicle ads are great for all kinds of small businesses, from contractors, realtors and pet groomers, to computer repair services, catering companies, landscapers and painters, among hundreds more.
Getting a professional-looking magnetic sign with your own full-color business logo and graphics is easy, inexpensive. And you can do it at locations you might not have thought of. FedEx Office (formerly FedEx Kinko’s) for example, offers magnetic signs through some 1,900 locations, with prices starting at just $69 for a pair (you’ll want one on each side of your vehicle). Choose from standard sizes, or make it custom at just $24 per square foot. Design choices for magnetic vehicle signs are unlimited, so be creative.
Compared to painted-on signs, vinyl signs or full vehicle “wraps,” magnetic signs are the most cost-effective and flexible choice, whether you have a single vehicle or a fleet of vans or trucks. Since magnetic signs are removable, you can switch the signs from vehicle to vehicle, or have a business vehicle by day and personal vehicle by night – ideal for vehicles that have both a “working life” and a “private life.” Magnetic signs are a great way to add non-permanent company identification on cars or trucks. They are one type of vehicle sign you can use only when you need to.
Magnetic signs also aren’t limited to vehicles. They can be attached to any steel surface, including doors or walls and make great temporary signs for events, construction sites, or for safety messages. Sign dealers can help with ideas and samples of how other businesses are using magnetic signs.
7 Sign Tips & Tactics:
- With costs under $100, you can also consider magnetic signs to advertise special events, promotions or sales and make a powerful impression wherever you drive.
- Before you buy magnetic signs, make sure the surface you plan to use will work by testing it with a small magnet. Also measure your space to make sure of the right fit.
- Magnetic signs aren’t as durable as vinyl lettering, but can still last several years if they’re properly taken care of. That means keeping them clean (use household cleaner and a soft cloth) and not running them through commercial car washes.
- Keep it simple and make it memorable; place your easy-to-remember phone number and web address if big, bold, easy-to-read letters and numbers.
- Take advantage of full-color graphics and images. They are more eye-catching.
- Don’t forget the back of your vehicle! If you have space for another sign there, you might want to order a third sign per vehicle.
- Before attaching the sign, make sure the surface is clean. This will assure a tight bond and reduce the chances of the sign coming off.
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Filed Under: BizWheels
About the Author: Daniel Kehrer, Founder and Chief Content Officer of BizBest Media, is a senior-level leader in digital media, content development and online marketing with special expertise in startups, SMB, social media and generating traffic, engagement and leads. He holds an MBA from UCLA/Anderson and is a passionate entrepreneur (started 4 businesses), syndicated columnist, blogger, thought leader and author of 7 business and financial books.