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Vehicle Magnetic Signs Make Great Billboards

Roadside billboards are expensive and impractical for many small businesses.  But you can turn any business or personal vehicle into a rolling billboard – seen by thousands of people daily – with attractive and affordable vehicle magnets.  Think of it as a way to “go mobile” with your marketing that doesn’t involve smart phones or other pricey technology.

For what amounts to pennies a day, low-cost, highly flexible magnetic signs will give you more bang for your advertising buck than just about anything else out there. Vehicle ads are great for all kinds of small businesses, from contractors, realtors and pet groomers, to computer repair services, catering companies, landscapers and painters, among hundreds more.

Getting a professional-looking magnetic sign with your own full-color business logo and graphics is easy, inexpensive. And you can do it at locations you might not have thought of. FedEx Office (formerly FedEx Kinko’s) for example, offers magnetic signs through some 1,900 locations, with prices starting at just $69 for a pair (you’ll want one on each side of your vehicle).  Choose from standard sizes, or make it custom at just $24 per square foot.  Design choices for magnetic vehicle signs are unlimited, so be creative.

Compared to painted-on signs, vinyl signs or full vehicle “wraps,” magnetic signs are the most cost-effective and flexible choice, whether you have a single vehicle or a fleet of vans or trucks.  Since magnetic signs are removable, you can switch the signs from vehicle to vehicle, or have a business vehicle by day and personal vehicle by night – ideal for vehicles that have both a “working life” and a “private life.”  Magnetic signs are a great way to add non-permanent company identification on cars or trucks.  They are one type of vehicle sign you can use only when you need to.

Magnetic signs also aren’t limited to vehicles. They can be attached to any steel surface, including doors or walls and make great temporary signs for events, construction sites, or for safety messages.  Sign dealers can help with ideas and samples of how other businesses are using magnetic signs.

7 Sign Tips & Tactics:

  1. With costs under $100, you can also consider magnetic signs to advertise special events, promotions or sales and make a powerful impression wherever you drive.
  2. Before you buy magnetic signs, make sure the surface you plan to use will work by testing it with a small magnet.  Also measure your space to make sure of the right fit.
  3. Magnetic signs aren’t as durable as vinyl lettering, but can still last several years if they’re properly taken care of.  That means keeping them clean (use household cleaner and a soft cloth) and not running them through commercial car washes.
  4. Keep it simple and make it memorable; place your easy-to-remember phone number and web address if big, bold, easy-to-read letters and numbers.
  5. Take advantage of full-color graphics and images.  They are more eye-catching.
  6. Don’t forget the back of your vehicle!  If you have space for another sign there, you might want to order a third sign per vehicle.
  7. Before attaching the sign, make sure the surface is clean.  This will assure a tight bond and reduce the chances of the sign coming off.
Copyright © 2000-2011 BizBest Media Corp.  All Rights Reserved. 

Surprise Truck-Buying Tactics that Can Save you Thousands

Need a new pickup or other truck type for your business? Sometimes the advice we’ve “always heard” about something turns out to be only partly right, or not right at all, and in fact can end up hurting instead of helping our cause.

Advice on negotiating the price of a new truck falls into this category.  Here are three “surprises” that might turn some of the things you’ve heard in the past on their head:

Surprise #1:  Offering to pay cash will NOT get you a better deal.

Most biz owners are conditioned to believe they can squeeze out a better deal on almost anything by offering to pay in full, immediately.  That might be true for most things, but when it comes to buying a new truck, it could be a big mistake.  According to Jonathan Rivers, of the website BillShrink, what dealers don’t tell you is that they often receive fat bonuses for arranging financing.

Thanks to those kinds of behind-the-scenes incentives, dealers have dumped the old adage “cash is king” and developed a new saying:  “cash is trash.”  Says Rivers, “You are more likely to negotiate a lower selling price by financing (and enabling the dealer to collect his bonus) than by paying for the vehicle outright.”

Surprise #2:  The “dealer invoice” price might NOT be the dealer’s real cost.

Common wisdom says that truck buyers should check the “dealer invoice” price for any vehicle they are considering.  The invoice price is what the dealer paid the manufacturer for the vehicle (including all options).  By contrast, the manufacturer’s suggest retail price (MSRP) is the “sticker” price that includes dealer markup.

But for most vehicle makes, the published invoice price is not the true dealer cost because of something called “dealer holdback.” Holdback is a portion of the sale price, typically 2-3 percent of either the invoice price or MSRP, that the manufacturer returns to a dealer, usually on a quarterly basis as a way to boost the dealer’s cash flow.

Surprise #3:  You are not always destined to pay all “delivery” charges.

One of the “other” costs of buying a new business vehicle is the so-called “destination charge.”   This is a non-negotiable fee set by the manufacturer that covers the cost of shipping the vehicle to the dealership.  It’s a fixed number, regardless of whether the dealer is 10 miles or 10,000 miles away from the factory.

But here’s the surprise. While this may also be called a “delivery charge,” under no circumstances should you pay a destination charge AND a separate delivery charge that a dealer tacks on.  One charge is required; the other is just padding and you should ask that to be erased.

Copyright © 2000-2011 BizBest Media Corp.  All Rights Reserved.