All Entries in the "Featured" Category
Twitter CEO on What Makes a Great Tweet
Before I get to Twitter CEO Dick Costolo (@dickc), let me tell you about Willy O’Sullivan who owns the Irish pub in my neighborhood. Willy is quite worldly on social media matters and a savvy business person overall, but Twitter confounds him. “I have Twitter, but I have no idea what to do with it,” [...]
10 Social Posting Tips and Traps
One question business owners often ask about social media is what to post on Facebook, Google+ or other social pages and platforms. The list of options is long, but here are five easy things to consider posting, plus five things you should never put on your Facebook business page or in any other public forum [...]
Defining Vision, Values and Strategy for Your Business
Many growing businesses struggle with three well-known concepts that are commonly confused and misunderstood: vision, values and strategy. Business-building entrepreneurs often talk about their vision in the same context as strategy and values. But they are separate and distinct things that – if improperly mixed – can sabotage the very goals they seek to articulate. Think [...]
Earning Social Currency for Your Small Business
In a world where social media marketing gains power by the minute, earning “social currency” for your local business is critical to success. In short, social currency is what your business earns when customers and prospects share information about your business via social media. That might be a simple thought, recommendation, review, blog post, tweet, [...]
Social Media Marketing on Main Street is Skyrocketing
The revolution has officially begun. Local business owners – once skeptical about the business and marketing benefits of social media – are going social in record numbers. “To them it’s the Holy Grail,” says Kip Cassino, Executive VP at Borrell Associates and author of the just-released research report “Main Street Goes Social.” According to Cassino, [...]
10 Small Business Predictions for 2012
Technology shapes how small businesses survive and thrive, and 2012 will see record numbers of small businesses harness the power of technology and especially new online productivity tools to grow their businesses. Jerry Nettuno, founder and CEO of Schedulicity, which is one of those online tools, shares his small business predictions for 2012: 1. Daily [...]
7 Ways to Reinvent your Business for Bigger Profits
For small business owners, there’s a “new normal” out there, and it doesn’t look a whole lot like the old normal. If your business seems to be on a treadmill of too much debt, too many operating expenses and too little growth, it may be time to take “lean and mean” to a new level. [...]
6 Essentials for Negotiating a Good Deal
Success for a small business (and especially those selling business to business) often hinges on striking good agreements and deals – with clients, customers, vendors, employees or others. So just what are the secrets to masterful deal making? Here are six negotiation essentials that apply to any size business or deal, from Arthur Wylie, author [...]
10 Reasons you need Facebook for Business
When it comes to promoting a local business, professional office or other small firm, Facebook is looming larger than ever. The latest salvo was the test launch of Facebook Deals in five cities (Atlanta, Austin, Dallas, San Diego and San Francisco) – a challenge to daily deal juggernauts Groupon and LivingSocial. More cities will soon [...]
10 Inside Secrets to Grow a Business in Tough Times
How do some small businesses manage to grow and thrive while others perennially struggle and miss opportunities that come their way? According to Alex Castelli, who heads the Growth Markets Practice of consulting firm Reznick Group, the most successful business owners display some clear patterns and habits. Reznick has built its reputation working with companies [...]
- Marketer vs Marketing What Difference Does a Keyword Make February 22, 2012
- Easy Ways to Go Green With Your Home Business and Save Money February 22, 2012
- How Many Social Media Crises Will It Take Before You Prepare For Yours? February 22, 2012
