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8 Essentials of a Successful Social Media Plan

8 Essentials of a Successful Social Media Plan

Social media has become a vital piece of marketing for small businesses. But many lack a specific strategy for using social media and end up with a scatter-shot approach that lacks punch. This misses a major opportunity to engage with customers and prospects and manage the business’s online reputation. “Without a social media strategy, how […]

4 Steps for Getting More Leads from Facebook

4 Steps for Getting More Leads from Facebook

Facebook has proven to be a great source of new customers for millions small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms. First understand there are two basic ways to have a […]

Why Business Owners are Adopting Digital Marketing

Why Business Owners are Adopting Digital Marketing

Small business owners are a practical bunch. So when it comes to digital marketing – websites, search ads, digital banners, email, mobile ads, and others – they approach it with a decidedly practical bent. “Generating leads and sales is very important to us,” says Jack Groot, owner of JP’s Coffee & Espresso Bar in Holland, […]

Which Social Media Work Best for Business

Which Social Media Work Best for Business

Small business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best? As with so many other things in business, the answer is: “It depends.” One thing is clear: Small businesses are moving headlong […]

13 Business Resolutions for 2013

13 Business Resolutions for 2013

Here they are, along with some of our best tips and strategies to help you pull each one off: Resolution #1: Fix my website! Here are 10 things that are probably wrong with your site, and how to fix them: 10 Things Wrong With Your Website Resolution#2: Improve our customer service! Here’s how: 8 Ways to […]

6 Social Media Changes That Will Rattle Business

6 Social Media Changes That Will Rattle Business

Social media has already had a huge impact on businesses both large and small. But according to the latest projections from the research firm International Data Corp. (IDC), there’s a lot more change coming. IDC analysts expect the coming year to be pivotal for social media in business with (among other things) a new emphasis […]

The Art of the Tweet Tease

The Art of the Tweet Tease

TV and other news organizations are skilled at using “teasers” to entice interest in a particular story and get readers or viewers to click or tune in. It works!  So when you tweet for yourself, your business or your brand, you should aspire to do the same. The result will be a higher headcount of […]

The Right Way to Retweet

The Right Way to Retweet

Let’s start with two key assumptions: 1) Twitter is a great way to build business so you should be using it, and; 2) Part of doing so is retweeting other people’s tweets that you think are worth sharing. But while most people simply use Twitter’s built-in RT function (one of the basic engagement options offered […]

What You Should Know About Pheed

What You Should Know About Pheed

First off, no whining about yet another social media site – even if it is one that gives you a way to directly make money from it (assuming you have content or clout that people will pay for). Here are the basics:  Pheed is a new social platform created by a group of tech and […]

12 Digital Trends That Will Rock Small Business

12 Digital Trends That Will Rock Small Business

The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of today’s 12 key digital trends with the greatest potential impact (for updates, follow us on Twitter @140Main or visit BizBest): 1. Shrinking Space for Search Results […]