All Entries in the "Social Media" Category
Which Social Media Work Best for Business
Small business owners are continuing to try social media as a marketing channel. But with so many options – and limited time and resources to use them – which ones are working best? As with so many other things in business, the answer is: “It depends.” One thing is clear: Small businesses are moving headlong [...]
13 Business Resolutions for 2013
Here they are, along with some of our best tips and strategies to help you pull each one off: Resolution #1: Fix my website! Here are 10 things that are probably wrong with your site, and how to fix them: 10 Things Wrong With Your Website Resolution#2: Improve our customer service! Here’s how: 8 Ways to [...]
6 Social Media Changes That Will Rattle Business
Social media has already had a huge impact on businesses both large and small. But according to the latest projections from the research firm International Data Corp. (IDC), there’s a lot more change coming. IDC analysts expect the coming year to be pivotal for social media in business with (among other things) a new emphasis [...]
The Art of the Tweet Tease
TV and other news organizations are skilled at using “teasers” to entice interest in a particular story and get readers or viewers to click or tune in. It works! So when you tweet for yourself, your business or your brand, you should aspire to do the same. The result will be a higher headcount of [...]
The Right Way to Retweet
Let’s start with two key assumptions: 1) Twitter is a great way to build business so you should be using it, and; 2) Part of doing so is retweeting other people’s tweets that you think are worth sharing. But while most people simply use Twitter’s built-in RT function (one of the basic engagement options offered [...]
What You Should Know About Pheed
First off, no whining about yet another social media site – even if it is one that gives you a way to directly make money from it (assuming you have content or clout that people will pay for). Here are the basics: Pheed is a new social platform created by a group of tech and [...]
12 Digital Trends That Will Rock Small Business
The digital world is changing rapidly with profound implications for how small businesses are found online, in search, on mobile devices and in social media. Here’s my list of today’s 12 key digital trends with the greatest potential impact (for updates, follow us on Twitter @140Main or visit BizBest): 1. Shrinking Space for Search Results [...]
20 Digital Trends You Need to Know
I just completed an interactive local media conference where some of today’s smartest minds in digital were gathered, from the likes of Google, Facebook, IdeaLab, CitiGrid, Constant Contact and dozens more. Here’s my list of the Top 20 trends (and some implications) in digital, search, social media and online marketing that emerged from this semi-annual [...]
How Small Businesses Use a Facebook Page
For the first time, most small businesses are now using their Facebook page for customer acquisition!
Why Google AuthorRank is a Game Changer
The arrival of Google AuthorRank, and its cousin Google Authorship, reorders the digital universe in a way that can send digital importance and social influence soaring for business owners, journalists, writers, bloggers, entrepreneurs and executives active in social media. Authorship and AuthorRank are part of a new and rapidly evolving Google initiative with immediate game-changing [...]
